Klaviyo alternative

Email, automation and forms, without Klaviyo's contact bill.

Klaviyo prices on contact count and climbs fast as your list grows, and meters its service suite per conversation. Yaplet bundles newsletter, automation flows and signup forms with live chat, AI agent and voice on one flat plan. EU-hosted, free to start.

  • Free forever. No sales call, no annual contract.
  • Newsletter, flows and forms bundled on one flat plan.
  • Live chat, AI agent and voice AI in one platform. Klaviyo has no voice channel.
  • EU-hosted, GDPR by default. No higher tier required.
4.9 average rating
G2Capterra on G2 & Capterra GDPR · EU-hosted
Live · switching from Klaviyo16 Tools in one plan

Side by side

Yaplet vs Klaviyo, line by line.

Klaviyo is a deep e-commerce marketing platform. The difference is what comes bundled, and how the bill scales.

YapletYaplet
KKlaviyo
Starting price
Free forever, then flat
Free tier, then per contact
Pricing model
Flat plan per organization
Climbs with list size
Bundled tools
Chat included, AI agent and voice pay-as-you-go
Marketing, CDP and service, billed separately
Newsletter
Included, drag and drop
Included, mature builder
Signup forms
Forms and popups included
Forms and popups included
Live chat and AI
Vex AI included, voice pay-as-you-go
Add-on, billed per conversation, no voice
EU data residency
EU-hosted by default
Primarily US-hosted
E-commerce depth
Lighter store analytics
Deep Shopify data and CDP

Comparison reflects each tool's pricing model and standard capabilities, which may change over time. Check Klaviyo's site for current plans.

Bundled by default

Marketing and support, one Yaplet plan

Klaviyo sells marketing, a customer data platform and a separate service suite, each metered on its own. Yaplet builds newsletter, automation flows and signup forms as one product, then adds live chat, AI agent, voice and a support inbox on the same flat plan. Same login, same data, same plan.

  • Newsletter, automation flows and signup forms in one place. No contact-count meter to watch.
  • Live chat included and the Vex AI agent and voice billed pay-as-you-go, so marketing and support share one customer view.
  • Roadmap, bug reports, tours, replays and affiliates included. None of it sold by Klaviyo.
Bundled by default

Pricing you can forecast

One flat plan, not a contact meter

Klaviyo's bill grows every time your list does, and email plus SMS are billed on separate meters. Yaplet is one flat plan per organization that scales with usage, not with how many contacts sit in your audience.

  • Free forever covers most small teams. No trial that ends in a sales call.
  • Newsletter sends and automation flows stay on a flat plan, never priced per contact.
  • EU-hosted, GDPR by default. Your data stays in the EU, no upgrade needed.
Pricing you can forecast

Migrate from Klaviyo in an afternoon

Import your contacts, rebuild your flows, and install the signup forms. Run both in parallel until you're sure, then switch your sends over.

No credit card Free plan forever Cancel anytime

Common questions

Switching from Klaviyo, answered

Short answers. Still unsure? Open a chat. We run on Yaplet ourselves.

Talk to a real person

We can scope your migration in 15 minutes.

Yes for the core. Yaplet covers newsletter campaigns, automation flows, and signup forms and popups, the workflows most teams use Klaviyo for every day. On top of that you get live chat, the Vex AI agent and a support inbox on the same flat plan, where Klaviyo meters its service suite per conversation, plus voice AI, roadmap, bug reporting, tours and replays that Klaviyo does not sell at all.

Yes. Export your contacts and segments from Klaviyo as CSV and import them into Yaplet's audience. Your subscribers, tags, and consent status come across so you can start sending without rebuilding your list by hand.

Yaplet's marketing automation covers the common flows: welcome series, abandoned-cart style follow-ups, win-backs, and trigger-based sequences. Klaviyo has more pre-built e-commerce flow templates and deeper branching. For most newsletter and lifecycle sends, Yaplet's flows do the same job on a flat plan.

Yes. Yaplet includes signup forms and popups you can embed or trigger on your site to grow your list, the same job Klaviyo's forms do. They feed straight into your Yaplet audience and can start an automation flow on submit.

Live chat comes with the same flat plan as your newsletter and flows, at no added cost. The Vex AI agent and voice are pay-as-you-go: every plan includes a monthly batch of free AI answers, then you draw from a prepaid balance, and voice is billed per minute. If you only use the marketing tools today, the support stack is there the day you want it.

Klaviyo is deeper for e-commerce. It has richer store data and segmentation, a tighter Shopify ecosystem, predictive analytics, and revenue attribution that ties sends to orders. If your business lives on detailed purchase-behavior targeting and per-campaign revenue reporting, Klaviyo leads there. Yaplet wins when you want email, automation and forms bundled with support on one flat, EU-hosted plan.

Reviews

People love us

Loved by people and teams that care about making every customer interaction more insightful and efficient.

G2G2
4.9/ 5
Excellent
CapterraCapterra
4.9/ 5
Excellent
"We replaced three tools with Yaplet and our response time dropped from 4 hours to 2 minutes. The AI gets it right almost every single time."
MK

Maya K.

Head of Support, SaaS company

"The setup was honestly the easiest I've done in 10 years. We were live on Monday morning and answering tickets by lunch."
JD

James D.

Founder, small business

"Vex AI handles around 80% of our questions on its own. My team finally gets to focus on the conversations that actually need a human."
SP

Sara P.

Customer Success Lead